Effective Article Marketing for Affiliates - Follow This Simple Rule to See Big Results

If you want your articles to be very effective and bring in big results for you then there is one simple rule that you will need to follow. Without following this rule, forget it. There is no way you will be able to get so much more from your article campaign.

The rule is simple. When writing articles to drive leads to your web site, don't try to impress the reader. In other words don't write thinking that it is only by including industry jargon or some technical words in your articles that you will be able to show your expertise and get people to read and like what you have to say.

The truth is that the reverse is the case. Industry jargon or technical words in your articles that will make readers not to understand what you are saying will only bring negative results for your article marketing campaign.

All you need to do is to keep it as simple as possible. Don't include technical words and even if you must include them, explain then thoroughly or write them in simple words that even a primary six pupil will be able to understand.

What I am saying in essence is that when you are writing your articles, keep it conversational in nature. And the best way to do this is to write as if you are talking to a friend. Writing in this way will help you to establish a friendly relationship with your reader which is very important.

But bear in mind that your main objective is to build a relationship with your reader. So don't get carried away with the friendly terms you use in your article. Focus on your audience when you write your articles. Talk about their needs, what they want, what they are worried about and most importantly problems that keep them up at night and provide solutions to these problems.

Alternatively you can also picture your ideal reader/client in front of you. Imagine that he/she has come to you with a desperate problem. Then simply write away to solve that problem while still picturing him/her right in front of you.

The huge advantage here is that the like, know and trust factor will come in. And when this happens you can be sure that a vast majority of people who read your article will end up at your web site looking for more information from you.

That will inevitably give you more sales than you can handle because the traffic you will be receiving will be targeted since they already want more from you. This is the sort of thing that happens all the time to affiliates who follow this simple rule.

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